What's your story?
Mine involves a mountain lion and single malt whisky, although not at the same time. Never underestimate a soccer (hooligan) mom with a penchant for X-Files reruns and creative solutions.
If you are looking for help with B2B, B2C, or coming up with some brazen lines— I got you.
The Work
The Home Depot X March Madness
The Ask: Write social media copy for a collaboration between The Home Depot and the NCAA's March Madness basketball tournament that would target a younger audience.
Star Power: Featuring Shaquille O'Neal & Sabrina Ionescu
Star Wars X Fossil
The Ask: Write copy for a Star Wars X Fossil collaboration that Lucasfilm would approve.
The Result: I used the force.
Disney X Fossil
The Ask: Write copy for a collaboration that celebrates the 100th anniversary of Disney.
The Result: The mouse approved.
Barbie x Fossil
The Ask: Create messaging for Mattel that celebrates every single shade of pink. Ever.
The Result: It's a Barbie world.
Ciena
The Ask: Create a creative and engaging B2B campaign that contains an interactive survey site and a scrolling website with four different versions. The campaign must appeal to IT targets in APAC, South America, and Europe for lead generation and product education.
What I Did: Pitched a campaign featuring a custom role-playing game (RPG) environment where targets complete a survey for a hero classification. Based on that classification, targets are directed to one of four scrolling sites set in the RPG environment.
Vari
The Ask: Vari asked for a bold, edgy, two part direct mail campaign for B2B.
What I Did: Created the "Cut The Crap" campaign. The first mail piece was a finger trap. The second part was a branded pair of scissors. Both pieces direct targets to a website with social proof and statistics regarding Vari's products and services.
UserTesting
The Challenge: The client wanted a campaign that focused on their ability to provide human insights for UX and design teams by allowing them to conduct field research, evaluative the results, and get quick insights from real users.
What I Did: Developed the "Science" campaign. Targets were mailed lab goggles and beaker-shaped glassware, and sent a series of animated emails directing them to a custom landing page.
The Results: The campaign was a success, and UserTesting became one of my favorite repeat customers.
Skagen: 2023 Hygge Season
What I Did: Provided copy specific to the Scandinavian concept of "hygge" and particular products from the hygge shop for web, emails, social media, SEO, and POS.
VLG: Alexa Campaign
The Project: This campaign advocates implementing smart speaker B2B ad campaigns with VLG Marketing. I created an Amazon Skill, a set of instructions, and a book cover for a direct mailer. I also wrote a white paper, a blog post, and social components.
Enable The Skill: Here
Contrast Security
The Ask: Create a B2B campaign based on the lead developer's cat.
The Result: Ninja Cat
Fossil
Fossil rebranded as a luxury brand in September 2023, requiring a refined approach to mainline copy, with Fossil Outlet maintaining its focus on budget-savvy shoppers.
Responsibilities: Updating websites, SEO, emails, social, product descriptions, and in-store signs for promotions, holidays, and special events for the North American market, with distinct messaging for US and Canadian channels, including translations to Canadian English for both Fossil and Fossil Outlet.
Collaborations: I have had the opportunity to work with some truly amazing brands and social influencers, including Disney, LucasFilm, Barbie, the Pretty Basic podcast, and Kind Cafe. My work with these collaborations includes writing webpages, emails, social, and SEO.
In Addition: My other brands under the Fossil umbrella include Skagen and Watch Station.
Impressive Fact: I wrote over 120 emails per month during September - November between the four brands.
Creative Ad Campaign: Ciena
Email 1: Leads To The Survey Site
An email was sent to a list of targets directing them to the survey website.
Interactive Survey Website
Email With Survey Results
A second set of emails directs targets to the website designated for their persona, or hero classification.
Email With Survey Results
.
Email With Survey Results
Scrolling Website: Version #4
Emails
UserTesting
Attention-grabbing email with an animated GIF, creative copy, and scroll-stopping subject lines and preview text.
Fossil
Crimson color story.
Qualpay
Part of a B2B campaign for a fully-integrated payment processing solution. The open rates for this email broke records for the company and my agency.
Skagen
4th of July sale promo email.
VLG
Agency sales email featuring an animated GIF and creative copy.
Fossil Outlet
Fall promo email.
Point Of Sale Collateral
Fossil
In-store signage.
Vari
Concept and lines for POS in the Houston and Denver showrooms.
SKA Brewery
SKA Brewery
In-store POS for the annual Ska + Venture snowboard giveaway.